Graphic design proofing ensures error-free, high-quality designs by streamlining the review process through tools like digital proofs and approval forms. By enabling collaboration between designers and clients, it enhances accuracy, maintains brand integrity, and improves communication for polished, professional results.

Meredith

Nov 17, 2024

What Is Online Video Collaboration?

min read

Collaboration

Creative Workflows

What Is Online Video Collaboration?

Online video collaboration tools enable teams to review, provide feedback, and finalize video projects efficiently from anywhere, fostering seamless teamwork. Platforms like StreamWork offer features such as real-time commenting, annotations, and version tracking, streamlining workflows and accelerating project timelines for marketing and creative teams.

David Pondell

Nov 10, 2024

What Is Online Proofing?

min read

Creative Workflows

Collaboration

What Is Online Proofing?

Online proofing revolutionizes content review, enabling real-time collaboration, efficient feedback, and streamlined workflows for marketing teams. With tools like annotations and version control, it enhances productivity, reduces errors, and ensures high-quality results.

Meredith

Nov 9, 2024

The Power of Streamlining Creative Workflows for Marketing Teams & Agencies

min read

Creative Workflows

The Power of Streamlining Creative Workflows for Marketing Teams & Agencies

In a world where creativity is the lifeblood of success, the process that supports it often doesn’t get the attention it deserves. Having spent over eight years helping creative, marketing, and learning management teams refine their creative workflow management, I’ve learned that managing the process is just as important as the creative work itself.

David Pondell

Sep 24, 2024

Online proofing software: What it is and why it’s essential for marketing teams and agencies

min read

Creative Workflows

Marketing excellence

Online proofing software: What it is and why it’s essential for marketing teams and agencies

Proofing content isn’t just a nice-to-have for marketing teams and agencies—it’s a must. Think of it this way: every blog post, social media update, or email campaign is a direct reflection of your brand. A single typo or off-brand image can portray your brand in a different light than what you've been striving for, potentially impacting customer perception of your product or service.

Meredith

Sep 23, 2024

What is online proofing software?

min read

Creative Workflows

Collaboration

What is online proofing software?

Online proofing software is a lifesaver for marketing teams and agencies, especially when you’re cranking out tons of content every day. It keeps all internal and external feedback, revisions, and approvals in one place, so you’re not wasting time chasing down updates. Plus, it makes sure everything stays on brand, which is a major win for brand compliance.

Meredith

Sep 3, 2024

How do you measure brand compliance?

min read

Marketing excellence

Creative Workflows

How do you measure brand compliance?

Brand compliance ensures your brand is consistently represented across all platforms by adhering to guidelines across logo usage, color schemes, typography, messaging, tone of voice and more. In this post we'll cover how to optimally measure brand compliance to help your organization maintain brand integrity and build stronger connections with your audience.

David Pondell

Aug 14, 2024

What is branding compliance?

min read

Marketing excellence

Creative Workflows

What is branding compliance?

Keeping marketing compliance on track is crucial for businesses and agencies alike. It's about following a set of rules and regulations that guide how a brand's marketing materials and strategies are executed. The goal is to ensure that all marketing practices protect the brand's integrity, keeping everything above board and consistent.

David Pondell

Aug 13, 2024

How to describe a target audience in a creative brief?

min read

Creative Workflows

Marketing excellence

How to describe a target audience in a creative brief?

When it comes to drafting a creative brief there’s no arguing that understanding who you are targeting is a critical component. After all, a marketing campaign only resonates if it’s built in service of the target audience. Even the most creative, well-intentioned campaign can easily miss the mark if a clear picture of the target buyer isn’t painted from the start.

Meredith

Aug 12, 2024